Deception is ok if you’re a big corp
Wednesday, July 31st, 2002
Adam Curry points to this story about Sony’s practice of using planted actors acting as tourists or bar patrons to hype their product.
Reminds me of the story of Jonathan Lebed, the teenager who precipitated stock gains for himself by hyping them in trading-related message forums under various pseudonyms.
Jonathan’s been subjected to hours of grilling by federal agents, months of stress and legal uncertainty for him and his family, various penalties and sanctions.
Sony just considers it a smart marketing plan.
Adam Curry points to this story about Sony’s practice of using planted actors acting as tourists or bar patrons to hype their product.
Reminds me of the story of Jonathan Lebed, the teenager who precipitated stock gains for himself by hyping them in trading-related message forums under various pseudonyms.
Jonathan’s been subjected to hours of grilling by federal agents, months of stress and legal uncertainty for him and his family, various penalties and sanctions.
Sony just considers it a smart marketing plan.