Grassroots media

October 14th, 2003

As part of researching for our SimpleFilter marketing strategy, Tim and I attended a talk tonight presented by Toronto Talks entitled “The Role Of Media And Your Company” with Larry Jackson, a local media consultant and accomplished news and media talent of some considerable experience.

My contribution was a question (or I suppose more of an observation) near the end of the talk on how non-traditional media and community (online and otherwise) can be used as part of a diversified marketing strategy to increase your profile perhaps even to the extent that you are more attractive to the mainstream media.

Interestingly enough, after the talk, William Stratas came over to say hello, which to me underlined my point nicely. William and I know of each other precisely because of our mutual involvement in online technology communities.

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