{"id":392,"date":"2002-07-17T23:44:35","date_gmt":"2002-07-18T04:44:35","guid":{"rendered":"http:\/\/www.ashleyit.com\/blogs\/brentashley\/?p=392"},"modified":"2002-07-17T23:44:35","modified_gmt":"2002-07-18T04:44:35","slug":"building-trust-via-blogging","status":"publish","type":"post","link":"https:\/\/ashleyit.com\/blogs\/brentashley\/2002\/07\/17\/building-trust-via-blogging\/","title":{"rendered":"Building trust via blogging"},"content":{"rendered":"<p><a href=\"http:\/\/scriptingnews.userland.com\/backissues\/2002\/07\/17#When:3:03:23PM\">Dave<\/a>  and  <a href=\"http:\/\/jrobb.userland.com\/2002\/07\/17.html#a2108\">John<\/a> have some thoughts on the stock market, including quotes from Allan Greenspan&#8217;s recent comments about reading the fundamentals of the market through the fog of corporate malfeasance.<\/p>\n<p>I&#8217;ve watched my mutual funds drop 10% over the last 6 weeks.  I pulled them out into interest-bearing investments this week, expecting there is still some drop to go as more and more of the corporate shenanigans iceberg is revealed.  Call me a pessimist but I&#8217;m fairly confident we&#8217;ve only seen the tip, and the political fallout hasn&#8217;t even started to gather steam.<\/p>\n<p>Now is exactly the right time for every corporate executive to get a copy of <a href=\"http:\/\/www.cluetrain.com\">The Cluetrain Manifesto<\/a>.  Consumer and investor confidence will return quickest to those corporations who really sincerely grasp the concept of two-way communication with their market.  <\/p>\n<p>People are now more than ever wary of suits, bafflegab, slick salesmanship of any sort.  Transparency and humility will win back investors and customers.  No bullshit, no *seeming* to be trustworthy.  Cards on the table time.  A blogging executive has an advantage in building trust with his or her market over an executive whose human persona remains unrevealed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dave and John have some thoughts on the stock market, including quotes from Allan Greenspan&#8217;s recent comments about reading the fundamentals of the market through the fog of corporate malfeasance. I&#8217;ve watched my mutual funds drop 10% over the last 6 weeks. I pulled them out into interest-bearing investments this week, expecting there is still [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"activitypub_content_warning":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-392","post","type-post","status-publish","format-standard","hentry","category-blather"],"_links":{"self":[{"href":"https:\/\/ashleyit.com\/blogs\/brentashley\/wp-json\/wp\/v2\/posts\/392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ashleyit.com\/blogs\/brentashley\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ashleyit.com\/blogs\/brentashley\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ashleyit.com\/blogs\/brentashley\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ashleyit.com\/blogs\/brentashley\/wp-json\/wp\/v2\/comments?post=392"}],"version-history":[{"count":0,"href":"https:\/\/ashleyit.com\/blogs\/brentashley\/wp-json\/wp\/v2\/posts\/392\/revisions"}],"wp:attachment":[{"href":"https:\/\/ashleyit.com\/blogs\/brentashley\/wp-json\/wp\/v2\/media?parent=392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ashleyit.com\/blogs\/brentashley\/wp-json\/wp\/v2\/categories?post=392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ashleyit.com\/blogs\/brentashley\/wp-json\/wp\/v2\/tags?post=392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}