{"id":209,"date":"2001-07-11T00:51:20","date_gmt":"2001-07-11T05:51:20","guid":{"rendered":"http:\/\/www.ashleyit.com\/blogs\/brentashley\/?p=209"},"modified":"2001-07-11T00:51:20","modified_gmt":"2001-07-11T05:51:20","slug":"dinner-in-the-diner-nothing-could-be-finer","status":"publish","type":"post","link":"https:\/\/ashleyit.com\/blogs\/brentashley\/2001\/07\/11\/dinner-in-the-diner-nothing-could-be-finer\/","title":{"rendered":"dinner in the diner, nothing could be finer"},"content":{"rendered":"<p>Chris Nott at <a href=\"http:\/\/www.dithered.com\">dithered<\/a> says that the recent spate of comments about marketing-speak <\/p>\n<blockquote><p>&#8230;has made me think if those who are leary of marketing respect the marketing (or similar) department in the companies they work for.<\/p><\/blockquote>\n<p>Heh heh.  Since i&#8217;m an independent consultant, I don&#8217;t have a marketing dept per se.  My experience, though, is that I don&#8217;t have much time for businessspeak or marketingspeak.  If a marketing department spouts it, I don&#8217;t have respect for them.  If they are clear in their communications, I do.  I spent over a decade as a snivelling servant for the <a href=\"http:\/\/www.gov.on.ca\">Ontario government <\/a>and had my fill of doublespeak and gobbledegook.<\/p>\n<p>I do have a colleague who markets me to clients and I really respect what he does and the value he provides for his percentage.  I wouldn&#8217;t be happy with him if he told customers they could leverage my synergistic qualities to make a win-win value-added seamless business solution for them, but if he lets them know that I&#8217;m personable, knowledgeable and can coax all sorts of extra functionality out of their systems with my scripting expertise then he&#8217;s gonna get me solid repeat business, and that he does.  All by talking with humans as humans, not interfacing with corporate-speaking entities.<\/p>\n<p>It&#8217;s all relationship building.  As <a href=\"http:\/\/www.cluetrain.com\">The Cluetrain Manifesto<\/a> says it so well, markets are conversations, and the dialogue has to be bidirectional. If the marketers are talking AT customers rather than conveying information, then they&#8217;re not listening.  Senseless marketing blather is designed to be vague enough not to make any points significant enough to hang a real discussion on.  Effective marketing motivates the consumer to enter into a two-way dialogue with the vendor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chris Nott at dithered says that the recent spate of comments about marketing-speak &#8230;has made me think if those who are leary of marketing respect the marketing (or similar) department in the companies they work for. Heh heh. Since i&#8217;m an independent consultant, I don&#8217;t have a marketing dept per se. My experience, though, is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"activitypub_content_warning":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-209","post","type-post","status-publish","format-standard","hentry","category-blather"],"_links":{"self":[{"href":"https:\/\/ashleyit.com\/blogs\/brentashley\/wp-json\/wp\/v2\/posts\/209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ashleyit.com\/blogs\/brentashley\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ashleyit.com\/blogs\/brentashley\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ashleyit.com\/blogs\/brentashley\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ashleyit.com\/blogs\/brentashley\/wp-json\/wp\/v2\/comments?post=209"}],"version-history":[{"count":0,"href":"https:\/\/ashleyit.com\/blogs\/brentashley\/wp-json\/wp\/v2\/posts\/209\/revisions"}],"wp:attachment":[{"href":"https:\/\/ashleyit.com\/blogs\/brentashley\/wp-json\/wp\/v2\/media?parent=209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ashleyit.com\/blogs\/brentashley\/wp-json\/wp\/v2\/categories?post=209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ashleyit.com\/blogs\/brentashley\/wp-json\/wp\/v2\/tags?post=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}